Earlier pieces on this blog already covered where price per square meter is highest and which neighborhoods concentrate the most buying demand. This one looks at a different question: which zone performs best for short-term rental, measured in occupancy and nightly rate, not sale price.
The citywide picture: occupancy, nightly rate and seasonality
Before breaking it down by neighborhood, the city-level figure matters first. According to AirDNA, updated July 5, 2026 with data through June, Florianópolis carries 36,407 active listings, 50% occupancy and an average nightly rate of US$ 102, with average revenue per listing up 27.6% year over year. A different platform, AirROI/Airbtics (2025 data, cited by HostnJoy in April 2026), puts median occupancy at 57% — the highest of the six Brazilian cities covered by that report — with a nightly rate of R$ 342 to R$ 352 and annual revenue of R$ 68,000 to R$ 71,000 per unit. The top 10% of properties reach 80-84% occupancy.
The gap between the two figures (50% vs. 57%) confirms what any local operator already knows: these are commercial platforms with their own methodology, not an official census. Treat them as an order of magnitude, not the exact number for one specific unit.
For scale: an FGV study commissioned by Airbnb found the platform moved R$ 4.7 billion through Florianópolis's economy in 2024, with R$ 389.8 million in direct taxes and 29,100 jobs sustained — a market-size reference, not a per-unit return figure.
Seasonality is the most actionable data point. Per AirROI/Airbtics, January — peak season — averages 67% occupancy and a nightly rate of US$ 125-128, generating around US$ 2,636-2,649 a month. August — the winter trough — drops to 27% occupancy, with monthly revenue of just US$ 653-655: a quarter of January's peak. Any return projection that doesn't set aside cash for those low months underestimates the risk.
What data exists by neighborhood, and what doesn't
Worth being precise here. We found no source that publishes audited occupancy or nightly-rate figures broken down by neighborhood (Jurerê Internacional, Canasvieiras, Ingleses, Campeche) comparable to AirDNA's or AirROI's citywide number. What does exist, and what the sections below draw on, are three types of signal:
- A qualitative demand ranking by zone, published by Me2 Rentals (a short-term rental operator managing 304 units as of late 2025), based on its own summer 2026 bookings.
- The guest profile per zone described by local market guides (Regente Imóveis, Elisa Investimentos).
- The asking price per square meter already covered in earlier blog posts, used here as an indirect proxy for the nightly-rate ceiling each zone can sustain — not an occupancy measurement.
None of the data in this section comes from an official body; treat it as market color, not a performance guarantee.
Jurerê Internacional: the island's nightly-rate ceiling
In Me2 Rentals' summer 2026 ranking, Jurerê Internacional ranks first in seasonal demand among the five neighborhoods covered. Regente Imóveis describes its guest base as the highest-spending on the island, exacting about how the unit is presented. Portal listings (not the FipeZAP index) frequently ask R$ 20,000 or more per square meter in Jurerê Internacional, the highest asking value in the market — a reference for the nightly-rate ceiling the zone can sustain, not a measured occupancy figure. HostnJoy notes that compact, well-furnished units outperform larger ones in short-stay rental, a point Me2 Rentals repeats specifically for Jurerê.
Canasvieiras: foreign demand on the north beaches
Canasvieiras doesn't make Me2 Rentals' top 5, but Regente Imóveis flags it as the neighborhood foreign tourists prefer, particularly Argentines and Uruguayans, backed by established commercial and leisure infrastructure. Elisa Investimentos groups Canasvieiras with Jurerê as north-beach zones "strong for seasonal rental." Demand here runs more seasonal than Centro's, concentrated in summer and the Southern Hemisphere winter break (July).
Ingleses: families and groups, a lower entry ticket
Ingleses ranks fourth in Me2 Rentals' demand ranking. Regente Imóveis describes it as one of the busiest neighborhoods in summer, with a family- and group-oriented profile and solid retail infrastructure. Against Jurerê, Ingleses' asking price per square meter runs noticeably lower (already covered in the neighborhood price-per-m² piece), which lowers the investor's entry ticket without necessarily lowering seasonal demand by the same proportion.
Campeche: the fastest-growing zone by demand
Campeche ranks second in Me2 Rentals' ranking, ahead of Centro and Ingleses. It's, per that same source, the zone with the guest profile most oriented toward nature, surf and lifestyle, and the one concentrating the most new development in the south of the island (already covered in the sought-after-neighborhoods piece). Me2 Rentals' CEO notes that, alongside Centro and Jurerê, studio-type units perform best in short-stay rental in Campeche.
Centro and the urban corridor: demand that doesn't depend on summer
Centro ranks third in Me2 Rentals' seasonal demand ranking, but for a different reason than the beaches: per that source, it captures mostly work and event stays, shorter and spread across the year. Elisa Investimentos agrees, grouping Centro, Agronômica and Trindade as the zone where short-term rental "runs on stays tied to work, healthcare, study, events and services" — the university (UFSC), hospitals and offices sustain occupancy outside beach season. It's the counterpoint to Jurerê or Canasvieiras: a lower January peak rate, but a flatter demand curve the rest of the year.
How to use this map
Three criteria before picking a zone. First: the citywide occupancy and rate (50-57%, US$ 102 or R$ 342-352) are a starting point, not the result for any one unit — management quality, building age and photo quality move the number more than the neighborhood does. Second: if the goal is to maximize peak-season rate, Jurerê sets the ceiling; if the goal is a steadier demand curve across twelve months, the Centro-Agronômica-Trindade corridor trades a lower summer rate for off-season occupancy. Third: nothing here replaces asking the zone's own property manager for the specific unit's occupancy track record before buying.
Sources
- AirDNA (via Elisa Investimentos, updated 07/05/2026 with June 2026 data) — 36,407 active listings, 50% occupancy, US$ 102 average nightly rate, revenue up 27.6% over 12 months.
- AirROI / Airbtics 2025 (via HostnJoy, published 04/08/2026) — 57% median occupancy, R$ 342-352 nightly rate, R$ 68,000-71,000 annual revenue, January (67% occupancy) vs. August (27% occupancy) seasonality.
- Me2 Rentals, summer 2026 seasonal demand ranking (via Deolhonaílha and ClicSC, Nov-Dec 2025).
- Regente Imóveis — Florianópolis short-term rental investment guide.
- Elisa Investimentos — "Airbnb em Florianópolis vale a pena?", published 02/16/2026, updated 07/24/2026.
- FGV / Airbnb — Airbnb's economic impact in Florianópolis, R$ 4.7 billion in 2024 (via ndmais, 11/12/2025).